Why you need a unique personal brand as a coach
Exploring your unique brand identity is one sure way to kick competition and comparison in the behind.
There are some great offerings out there and much as you’d like to think that your new amazing idea is unique and special, the reality is that it’s most likely already being offered in one way or another. So how do you make sure you’re heard and seen online? How do you make sure your programs attract the attention of your ideal clients? How do you effectively stand apart?
There is a way.
Two, in fact.
1. Exceptional expertise in one particular area
2. A strong, unique personal brand
What to consider when creating your unique brand
There is only one you. Sure, there are a lot of people who may be similar to you in various ways, but no one out there has your particular combination of life experience, way of thinking, talking, interests and way of presenting yourself out in the world.
This is a sure way to avoid competition, stand out, be heard and seen above the crowded online market space.
Create a unique and extraordinary personal brand is about identifying those elements that makes you different. What is your personal story/stories; what conversations do you share; what is your WHY behind creating your own business and the work that you do; how does your visual branding reflect this; who are you; what do you want to see changed in the world?
And the best thing about basing your business on a strong, unique personal brand? You get to build up a community of ideal clients that love you for who you are. No more wearing different hats. No more play acting at work.
Bringing more of you into your branding through your copy, the stories you tell, your images, social media and the type of programs you offer is they key to building this community. Your ideal clients will flock to you as they recognize that they hold the same passions, values and interests as you do, and they want in to what you have to offer.
In today’s online marketplace, this is part of a winning business growth strategy. One that you want to jump on right away. Pronto. Now.
3 ways to share your personal brand story
- Write a manifesto for what you believe in, what you want to see out in the world, what you want for the planet and why you do what you do. Share it. Everywhere. Here’s mine.
- Find your top 3 brand stories. Stories that have shaped your life and make you who you are and start sharing them in your copy – newsletters and blog posts
- Be known for up to three main things. For example, I’m known for freedom, lifestyle and family.
Ready to grow your business in a way that is 100% in alignment with who you are as a person, how you want to live and what you want to contribute out in the world? Contact me for your Freedom Based Business Discovery call today to find out how I can help you.
