Get your Business Marketing Right

I bet you often get yourself in a tizzy when you’re thinking about how to price your next one-on-one program, or your e-courses, or any of your other offers?

These questions will help you price your next program

In this video, I’m going to give you six simple questions for you to ask yourself when you’re pricing your next program. It can be really easy to get caught up in the minutiae of it, and really get hung up on it. And on the other hand, it’s really important to get it right. But remember, you’re the CEO so basically you can increase your prices, change your prices, as often as you like, but of course you don’t want to appear unprofessional.

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6 smart questions to ask yourself when pricing your programs – Video transcript

I bet you often get yourself in a tizzy when you’re thinking about how to price your next one-on-one program, or your e-courses, or any of your other offers.

1. Do your market research

The first point is that you want to have an idea of what’s happening out there in the market. What other people are doing, what they’re pricing their programs at, but you don’t want to base your prices on the value that somebody else puts on their work and their programs. So you really want to have an idea of what’s going on, and then follow your gut, follow your intuition: what feels right and good for you for this program for the value that you believe that you are presenting and the transformation that you are presenting through this program.

2. Is this price a stretch for you?

The second question to ask yourself is: Is this a stretch for me? Because it should be a little bit of a stretch. You’ve got to be careful here because you don’t want to price your program too high, or you’ll be under pressure, basically, to perform all the time and to over deliver, and that can get quite stressful. And you don’t want to undercharge, or undervalue your services, because then you won’t feel good delivering it, and you’ll be wishing for this client and this program to be finished. My general tip around this is to start lower and then quickly build your way up, and quickly increase your rates. That way you build confidence, as well, as you go along.

3. What do you need to charge to support your lifestyle?

The third question to ask yourself is a very practical one: What do I need to charge to reach the financial goals that I need for the lifestyle that I want to live? Basically, what am I aiming for and what do I need to charge to make that possible.

4. How can you add value?

The fourth question to ask yourself is: What can I add in there, what value can I add to increase the transformation for my clients and really make you– or me, if you’re the one saying it! — feel comfortable with the price that I’m charging. What can I add into my program to really make it feel the value of the number that I’m putting on it and increase the transformation to my clients.

5. Is the price on brand?

The fifth question to ask yourself is: is this price on brand? Do you offer more premium packages at a higher end at a higher rate, or are you more middle of the range, or do you offer lower price point and more volume. What is your brand about, who are you, and match your prices according to that.

6. Does this price match the bigger picture of my business offerings?

The sixth question is: Is this price point in alignment with the bigger picture of the other programs that I offer? So basically what you’re aiming for is having a lower price point, entry-level program, then a middle, then a higher price point. So always look at the pricing of your packages or programs in relation to what else you already offer in your business.

I hope that you find these six questions helpful, and use them next time you’re pricing your next one on one program or e-course or whatever it may be.

And if you want help with your business strategy, finding out how to market, what kind of programs you need to develop next, and really have the support to help you bring that forwards, you can apply for a Discovery Call with me at http://www.carolinecain.com/discoverycall/. We’ll set up a call and see how I can help you to reach your financial and lifestyle goals.