Marketing Strategies for Business that work!
When I first started out in business I was so scared of coming across as sales-y that after getting off a call that wasn’t an immediate yes, I would leave it at that.
Big mistake.
Follow-up is – or should be – a core marketing strategy.
If you’re not following-up with hot leads, you’re leaving money on the table
Find out why that is and exactly how you can increase your conversion rate and get up into the 80% sales category. Watch my video now:
Listen to audio:
Look, I know you don’t want to seem pushy, or desperate, so you leave it up to them, you leave it in their hands.
But you’re the expert. They’ve come to you because they’re ready to make a change, create a transformation and you’re letting them go back to their old ‘someday’ because you’re too nervous about following up?
Remember that people buy from people, they want to know that you have their back, that you are courageous and make things happen, that you have confidence in your packages and how they can help them – they want to know what’s in it for them.
If you really want to make a difference through your work, you need to get comfortable following-up on hot leads.
Look at these sales statistics for a minute –
• 48% of sales people never follow up with a prospect
• 25% of sales people make a second contact and stop
• 12% of sales people make more than three contacts
• 2% of sales are made on the first contact
• 3% of sales are made on the 2nd contact
• 5% of sales are made on the 3rd contact
• 10% of sales are made on the 4th contact
• 80% of sales are made on the 5th – 12th contact
80% OF SALES ARE MADE ON THE 5TH – 12TH CONTACT!
Add to that if you’re one of the 48% who never follow up with a prospect and you can see why you’re not getting the results you want.
I have a 40-60% conversion rate and a high re-booking rate with exisiting clients. This certainly does not all happen on the first contact. One client booked with me after following me for about 2 years!
Look, people are BUSY. You have your eye on the sale, on the next client, they don’t. They have their eye on THEIR next best thing, and next best distraction. Guide them to follow through with their intentions.
Do this with past clients, with every launch or application for a discovery call that falls through the cracks.
Reach out today, now, to past leads that you never followed up with. Invite them to a call with you. See what happens. And let us know here below.
