Is offering high end programs for you?

Is offering high end programs for you

If the mainstream online coaching market has anything to say about it, when you’re selling high end (read: charging multiple thousands for your programs), it’s considered that you’ve ‘made it’.

Let’s be clear, transformation does not just happen in high end programs. Transformations happen on different levels, depending on your particular needs at any particular time.

And the fact is that this market space needs variety.

So what’s the big deal?

Well, it’s undeniable that there is a different kind of impact according to the level at which you invest in yourself – like buying a cheaper dress versus an expensive one, you feel different; flying economy compared to business class; staying in a 3 star hotel compared to a 5 star – you get the picture. Imagine each scenario, you get a different feeling from the higher end version, don’t you?

This does not mean that it’s the ‘best’ way or that any other way is wrong.

What it comes down to is the way in which you choose to work. For you to be able to support clients one on one or in small groups, you need to have higher rates so that you can be fully present to deliver personalized, in depth guidance and attention. This takes energy.

You need to feel your best. You need space and time so that you are fully aware and firing on all cylinders. You need to be that person. And you also need to pay your bills…

…scrimping financially or working all hours of day and night to make ends meet isn’t going to allow that to happen.

But here’s the catch. You need to build up to that.

Unless you come from a relevant professional background (sales for sales coach for example) you generally don’t just come out of nowhere and offer high end. Sure, there are some coaches who do it right out of the certification gate, or without. And some can. Depending which area you work in, who you want to work with, how you come across, your experience both in life and professionally.
For example, if you’ve been working behind the scenes helping successful businesses use Facebook ads, then you’re surely ready to start your own business doing this. If you’ve successfully built a holistic health business, then you know how to teach others how to grow their business.

I know what I’m saying here is a controversial. Consider this for a moment:

Would you pay thousands of dollars to a business coach who had never made any money in their business and doesn’t come from a sales/marketing/business background with some sort of track record? No, didn’t think so.

What about someone charging big bucks for Facebook ads marketing who doesn’t have a big list or social media following to show for it? No, didn’t think so.

What about someone charging top dollar for healing your hormonal issues without having in depth knowledge in that area? No, didn’t think so.

The thing is that there are no short cuts to experience.

You need to learn, practice, repeatedly get results for your clients, be able to show this and build from there. For example, if you work in health, the more clients you work with the more patterns and/or alternative avenues you’ll see to healing a particular issue depending on someone’s personal situation. This will make it easier for you to read what they need and what needs to happen next for them to get a breakthrough. If you’re a business coach you’ll find it much more effective guiding your clients once you’ve tried and tested several different marketing strategies to experience what they feel like, how they work and therefore understand better when each is to be used and even how suited they are to a particular business personality type.

It doesn’t need to take forever.

What I personally see it coming down to is personality, values and ethics. Where are you coming from in business – is it charging high rates ‘just because you can’, saying you’ve ‘made it’ with the finances to show for it, or is it from a place of deep service to your clients having earned the title due to consistent results?

I know, ouch.

But it has to be said. There’s a lot of clever marketing out there and some of it hurts the industry’s integrity.

Just because you can do something, doesn’t mean you should. This is not to say you can’t sell high end. The aim of this post is to have you thinking about what you really want and how you want to get there.

Caroline Cain

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