You know that feeling when you think you’re going to ‘get found out’. That if you put your offer out there someone is going to say – or most likely just think that you are a phoney.
Who are you to be offering this service? Who are you to think you’re good enough to charge these prices?
Or perhaps you’re doing OK in your business and you find that you’re signing on more clients now and that one day soon you’re going to ‘get found out’ – again. That it’s been pure luck, chance, fluke until now. That you don’t really know what you’re talking about and you can’t really help people.
Yet at the same time you know you can help your clients. You have helped people already.
More clients have written to me this week about feeling like a fraud than ever before.
This is something that comes up when you’re just starting as well as it does when you’re uplevelling in your business. It comes down to 2 main things:
1. Lack of Experience
You’re all talk and haven’t worked with enough (or any) clients yet to really trust your worth. Get out there and gather the proof you need. We all go through that when starting out. You have to start somewhere. We all do. You do know enough to be helping clients with what you say you help them with…unless of course you have no experience in that area.
For example if you’re teaching someone how to build their business but you’ve not done that yourself yet in one form or another, then you might want to start with a smaller part of that – say, helping them get their systems in place. Or if you help women lose 10kg but you’ve never helped anyone with this before. You don’t need to have experienced it yourself, it might just be a massive passion of yours (but it helps if you’ve been there before). Start smaller, start with what you do know and build from there.
2. Fear of The Unknown
You’re moving into new territory, you’re introducing a new program, new pricing structure or just starting out and you feel uncomfortable with the unknown. Can I do this? What if I’m jumping the gun here and I can’t really deliver on this? What if my clients don’t get results? This is normal. Just go do it.
The thing is that most of us want proof that we can do something. How do you get that first bit of proof that will give you the confidence that you can do this? You need to get out there and do what it takes to get in front of your ideal clients, push through your visibility issues so that you can get that proof you need.
(What about lack of self worth and confidence I hear you ask? They’re included under 1 and 2 above).
The Cure?
Yes, doing the inner work to get clear on your offerings, the value you offer, your worth, that you deserve what you desire, working on your wealth consciousness, that goes without saying, but also just get out there and do the actual work – the client work.
I will guarantee these two things for you which help dissipate fraud-syndrome immediately for me and my clients every time:
- You will always be able to help a client who signs up with you.
Every single time you interact with another human being you learn. - You will only ever attract clients who are a few steps behind you.
Unless you’re a master-illusionist, the energy you give off about where you are at is picked up by those around you. We humans are clever like that (most of the time), we can sniff out what feels safe and right and what doesn’t. Don’t underestimate potential clients, they’re intelligent adults, they know how to make decisions, you are not duping them (unless you are of course, in which case yes, you are a fraud and need to fix that asap).
You are needed. Someone is out there looking for you, just the right person, to help them through their struggles. There are no co-incidences. You don’t need super powers or even a secret formula. By simply being born you are amazing. And you are. Now go share the cookies.
Got a favourite way to bust through when the fraud-syndrome comes up? Share it with us below.
