No doubt you’ve noticed that despite dips in motivation, one thing you’re not short of is new ideas for developing your business. They come up whilst you’re working on something else, in downward dog in yoga class, doing the dishes, reading, speaking to a friend, watching a movie, browsing online…
I know you want to be a powerful catalyst for change, you want to help create change your clients’ lives, but sometimes that responsibility gets a little heavy. So today I’m inviting you to look at your stories around this and therefore what you can release to truly be a vehicle of support without feeling drained and judging yourself. Firstly, I invite you to look at your stories around what it means to have a guide and to be guided.
The way you’ve chosen to create your own income, on your terms, there is no absolute blueprint for. Sure, there are opinions, there are coaches, mentors, guides along the way to teach you what they have learnt and what’s worked for them, compasses if you like. But essentially it’s up to you to choose your own journey.
You’ve heard that before, right? And you’ve wanted those clients, those financial targets so badly…but still it hasn’t happened. The thing is, no matter how great it sounds to simply ‘call your ideal clients in’, business needs strategy to go along with the softer, feminine inner piece of attraction. This combination of the feminine and masculine is what allows you to grow your business in a way that feels soulful, sincere and brings you the results you want. Because without results, you don’t have a business. There’s nothing wrong with you, there’s no magical secret you’re missing out on to explain to why you’re not getting the results you want despite wishing it to the moon and back. If you don’t have the business pieces in place, you’re not going to get the results.
You often find yourself in that place where you don’t think you know enough. You ‘just’ need to find the answer to this one thing and then it’ll all work. And look, it’s easy for any of us to do that when we feel stuck. But let me ask you… When was the last time you asked yourself what you or your business dream need? Ugh I hear you groan. I’m tired of trying to figure it out, I just want someone who’s done it before to tell me what to do. Fair enough. I also want to save time, energy, frustration and overwhelm.
There’s nothing wrong with sharing theory and focusing on that if that’s what you want to focus on. But if it isn’t, then you won’t feel satisfied or fulfill your deepest potential in your client communication and connection. People buy from people. In the kind of work you do as a coach, consultant, wellness practitioner, healer, creative you are essentially your business so your clients need– and want – to see more of you as this is what they identify with.
I decided I wanted to let go of deadlines and financial goals. That doesn’t mean that my income won’t increase. What it means is being honest, again, about how I want to do business and what success looks like to me. Deadlines stress me. I’m into slow, simple living and achieve more than what I aim for by doing just that. So why feel I need to do things any other way?
Do you remember going for job interviews where, when asked about your negative traits, you’d reply “I’m a perfectionist”. I did it too. There’s the ego talking right there “oh poor me, I’m a perfectionist, I try so hard, I’m so diligent, I do every job to the best of my ability”
We teach our daughter to take one toy and when she’s finished, to put it away. At most she has two, maximum 3 out although that’s quite rare. She’s learnt to choose, pay attention to what she’s doing – even if it’s just 5 minutes, then choose the next thing. Even when we go to someone else’s house she stands back, observes then chooses one thing at a time. She doesn’t go into the frenzy of ‘NEW STUFF, MUST HAVE IT ALL AT ONCE!’. Perhaps this is what you find yourself doing when you receive one email after another with a must-have offer, then log on to Facebook and see another series of must-have offers. You need it all. I know. So do I.
